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City of Chíngale

Year 2019

Was project for Nike that selects a few countries around the world rich in art, culture and visual elements that represent the country and this culture in general.

This project delves into Mexican popular culture, the culture of work , of people ("chambeadora") who work hard and always get the best out of it, all based also on tropicalized Mexican popular phrases to the current campaign of the brand together with Nike Sportswear and Jordan Air.

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